Segment Chat turns your segmentation study into an interactive, always-on resource.
Instead of revisiting a static report or asking the Insights team for follow-ups, you can now explore your segments through a conversational interface—powered by AI and grounded in your study data.
What is Segment Chat?
Segment Chat is an AI-powered chatbot built into Dig One that brings your segmentation personas to life.
After uploading a completed segmentation study, Segment Chat generates AI personas based on your segments. You can then ask questions, test ideas, and explore differences between segments in real time.
Every response is backed by your study data, with clear source references included.
How it Works
Segment Chat is available after your segmentation study has been completed and prepared by the Dig team.
Study setup
The Dig team uploads your finalized segmentation study and supporting data into Dig One.
This step is managed by Dig and is not something clients upload directly.Persona generation
Once uploaded, Segment Chat generates up to 10 AI personas based on the segments in your study.
Explore your segments
You can then:Chat with individual personas
Switch between segments during a conversation
Explore previous conversations
Get grounded answers
Every response is based on your segmentation data and includes source references for transparency.
What can you do with Segment Chat?
With Segment Chat, you can:
Chat with AI personas based on your segments
Test messaging, claims, or campaign ideas
Explore attitudes, behaviors, and motivations
Generate plain-language summaries for stakeholders
Why use Segment Chat?
Segmentation studies are often underused after the initial readout. Segment Chat helps teams get more value from that investment by making insights accessible and actionable across the organization.
Instead of digging through slides or relying on ad hoc requests, teams can:
Get instant answers from existing data
Make faster, more informed decisions
Align across marketing, product, and strategy
Reduce reliance on manual analysis
Where to find Segment Chat
Segment Chat is available within Dig One on supported segmentation studies.
To access it:
Open your segmentation study
Click Chat with Personas
Select a persona to begin
Segment Chat is designed to make segmentation a living resource—something teams can return to throughout the year, not just at launch.