In this article:
Before you begin
Segment Chat is available once your segmentation study has been completed and set up by the Dig team.
This includes:
A finalized segmentation report (PPTX or PDF)
Supporting data (CSV or XLSX)
The Dig team handles uploading and configuring the study for use in Segment Chat. Once setup is complete, you’ll be able to access and interact with your personas directly in Dig One.
To get started with Segment Chat, reach out to the Dig One team!
Using the Segment Chat
Access Segment Chat
Select the Segment Chat tab in the navigation side pane
Select a persona to start a conversation
Ask questions
You can ask questions in natural language, such as:
“How would this segment respond to a premium pricing strategy?”
“What motivates this persona most?”
“Which channels are best to reach them?”
Switch personas
You can change personas at any time during your session:
Select a different persona from the panel
Continue the conversation with the new perspective
Provide feedback
You can rate responses using:
👍 Thumbs up
👎 Thumbs down
Optionally, add feedback to help improve future responses.
Segment Chat is designed to help you quickly access and apply segmentation insights—without needing to revisit full reports.