Dig Agents can help you analyze studies and reports by answering questions, summarizing findings, identifying trends, and comparing results. Instead of manually searching through your data, you can ask questions in plain language and continue the conversation as new questions arise.
Before you begin
Open the study or report you want to analyze, then start or continue a conversation with Dig Agents.
When you're viewing a study or report, Dig Agents automatically understands the content you're working with.
Ask questions about your research
You can ask Dig Agents to explain findings, summarize results, or explore your data in more detail.
For example:
Summarize the key findings.
What are the biggest drivers of purchase intent?
Which concepts performed best?
What surprised respondents the most?
Highlight the most important insights for an executive summary.
Dig Agents uses the study or report you're viewing to answer your questions.
Build quadrant charts
You can ask Dig Agents to map your ideas on a quadrant chart straight from an Idea Screen.
Quadrant Charts — Map ideas on a quadrant right in your Dig Agents conversation.
Editable PowerPoint export — Download the chart as a real PowerPoint chart, not a flat image, so it stays fully editable once it's in your deck.
Consistent everywhere — The same quadrant appears in chat, on a slide, and in your exported deck.
For example:
Build a quadrant chart of these ideas by appeal and uniqueness.
Explore your results
Continue the conversation to investigate your findings from different angles.
For example, you can ask Dig Agents to:
Explain trends or patterns.
Identify strengths and weaknesses.
Compare segments.
Highlight unusual or unexpected results.
Summarize results for different audiences.
Generate tables, charts, or summaries.
Because Dig Agents remembers the conversation, you can build on previous questions without starting over.
See the sources behind an answer
Dig Agents now shows its work when it analyzes your research.
Sources Row — Every analysis answer lists the studies and social reports it's based on as chips beneath the answer. Click a chip to open that source.
Drill Into the Data — Expand a study source to see the specific questions the analysis used, and jump directly to any of them in the study report.
Inline Citations — Key findings are cited right in the answer text. Clicking a citation takes you to the exact study, question, or report it references.
Compare multiple studies or reports
To compare results across multiple studies or reports, add additional items to the conversation using @mentions.
For example:
Compare @Spring Brand Tracker with @Summer Brand Tracker.
Or:
What changed between @Concept Test A and @Concept Test B?
Dig Agents uses all referenced studies or reports when generating its analysis.
Review the context
Dig Agents includes context chips with its responses to show which studies, reports, or other objects were used to generate an answer.
Review these chips — along with the new sources row and inline citations — to confirm that Dig Agents analyzed the information you intended.
Tips
Start with broad questions, then ask follow-up questions to explore specific findings.
Continue the same conversation to build on previous analysis.
Use @mentions to compare multiple studies or reports.
Check the context chips and source citations to see which data sources Dig Agents used.
Ask for a quadrant chart when you want to map ideas visually and drop them straight into a deck.