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Getting the most out of Agents

Some great use cases you can try out with Dig Agents

Written by Leigh Greenberg

Agents can help you create, edit, and analyze your study. But did you know they can do so much more?

Here are five uses that we're loving and some examples that you can ask Agents to get the most out of your research.

Explore my account for bonus insights

  • How many ideas have I tested in this account?

  • Have I ever asked about canned soup purchase frequency? What was the incidence?

  • Have I ever surveyed respondents aged 70+? What's the general trend/profile for that group in terms of sunscreen usage and preferences?

Build my ideas for me

  • Add all of the ideas from the study "New Features 2025" to the idea screen in my current study

  • In the idea screen titled "Sodas", rewrite the ideas tagged "Competitor" to more closely resemble the ideas tagged with "My Brand" in terms of style and length, so they are easier to compare.

  • Based on my 6 existing ideas, create 4 similar, but more "out there" ideas so I can better understand the reasonable range of responses for purchase intent and my other metrics.

  • I have formatted the text in Idea 1 to the way I want my ideas to show. Copy this formatting and apply it to the rest of my ideas

Go deeper into my results

  • The concept "Pumpkin Spice Sparkling Water" falls in the niche quadrant. What is the profile of the people who liked/committed to this concept?

  • Compare ideas tagged "Brand X" vs "Brand Y"

Analyze across my studies

  • How did the ideas from "Phone Concepts Q1 Test" compare to the same ideas in "Phone Concepts Q4 Test"? Did any ideas significantly change in their ranking?

Follow up on my results

  • Based on my "Fall Flavours Idea Screening" study, help me create a social report to cross-reference my findings with online conversations

  • Take the top 5 ideas from "Claims Test Round 1" and create a follow-up test that can deep-dive into more detail on these claims so that I can optimize them

Connect the dots between my research tools

  • Take a look at my social report "Chocolate habits of Gen Z" and "Snacking in 2026" from my trends dashboard to create a strategic recommendation

Bonus: Did you know that if you do segmentation work with Dig, you can chat with your segments in Dig One? Learn more about Segment Chat here!
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