Dig Agent can help you create a survey from a simple description, refine questions, and make changes as you go. You can work conversationally instead of building every question manually.
Before you begin
You can create a survey with Dig Agent from:
The Projects page
An existing study
If you start from the Projects page, Dig Agent creates a new study for you. If you start from an existing study, Dig Agent adds to or edits that study.
Create a survey from a prompt
Describe the survey you want to create in plain language. For example:
Create a 10-minute concept test for a new sparkling water brand targeting adults aged 18–34.
Build a customer satisfaction survey for recent online shoppers. Include questions about delivery, product quality, and likelihood to recommend.
Dig Agent generates a survey based on your request, including appropriate question types, wording, and flow.
Refine your survey
After the initial survey is created, continue the conversation to make changes.
For example, you can ask Dig Agent to:
Add or remove questions.
Rewrite question wording.
Change answer options.
Reorder sections.
Shorten or lengthen the survey.
Add screening questions.
Improve the survey for a specific audience.
Because Dig Agent remembers the conversation, you don't need to repeat previous instructions unless your requirements change.
Edit specific questions
If you're working inside a study, Dig Agent understands which survey you're editing.
You can ask it to make targeted changes, such as:
Rewrite Question 5 to be more conversational.
Make this question single-select instead of multi-select.
Add an "Other (please specify)" option.
Randomize the answer choices.
Remove duplicate questions.
Dig Agent updates the survey while preserving the rest of your work.
Use existing studies as context
If you want Dig Agent to reference another study while building your survey, add it to the conversation using an @mention.
For example, you might ask:
Create a shorter version of @2025 Brand Tracker.
Or:
Use the screener from @Concept Test A in this survey.
Review before publishing
Dig Agent helps draft and edit your survey, but you should always review the results before publishing.
Check that:
Questions match your research objectives.
Logic and routing are correct.
Answer options are appropriate.
Survey length meets your requirements.
You can continue asking Dig Agent to make changes until you're satisfied.
Tips
Start with your research objective rather than individual questions.
Include details like audience, survey length, and research goals.
Make changes by continuing the same conversation instead of starting over.
Use @mentions to reference existing studies.