Dig Agent can help you analyze studies and reports by answering questions, summarizing findings, identifying trends, and comparing results. Instead of manually searching through your data, you can ask questions in plain language and continue the conversation as new questions arise.
Before you begin
Open the study or report you want to analyze, then start or continue a conversation with Dig Agent.
When you're viewing a study or report, Dig Agent automatically understands the content you're working with.
Ask questions about your research
You can ask Dig Agent to explain findings, summarize results, or explore your data in more detail.
For example:
Summarize the key findings.
What are the biggest drivers of purchase intent?
Which concepts performed best?
What surprised respondents the most?
Highlight the most important insights for an executive summary.
Dig Agent uses the study or report you're viewing to answer your questions.
Explore your results
Continue the conversation to investigate your findings from different angles.
For example, you can ask Dig Agent to:
Explain trends or patterns.
Identify strengths and weaknesses.
Compare segments.
Highlight unusual or unexpected results.
Summarize results for different audiences.
Generate tables, charts, or summaries.
Because Dig Agent remembers the conversation, you can build on previous questions without starting over.
Compare multiple studies or reports
To compare results across multiple studies or reports, add additional items to the conversation using @mentions.
For example:
Compare @Spring Brand Tracker with @Summer Brand Tracker.
Or:
What changed between @Concept Test A and @Concept Test B?
Dig Agent uses all referenced studies or reports when generating its analysis.
Review the context
Dig Agent includes context chips with its responses to show which studies, reports, or other objects were used to generate an answer.
Review these chips to confirm that Dig Agent analyzed the information you intended.
Tips
Start with broad questions, then ask follow-up questions to explore specific findings.
Continue the same conversation to build on previous analysis.
Use @mentions to compare multiple studies or reports.
Check the context chips to see which data sources Dig Agent used.